Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
The concept behind Search Engine Marketing is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, he or she is in "hunt mode." This psychological state is unique because it signals to the search engine (and to marketers) that the person is looking for information, often of a direct or indirect commercial nature.
Marketers understand that this "hunt mode" means that the searcher may very well be at the beginning, middle, or end stages of the buying cycle. When someone is researching a product or service to satisfy an immediate or future need they are in an unusual state: they desire relevant information and are open to digesting and acting on the information at their fingertips, all made possible by a search engine. This makes search engine results some of the best sources of targeted traffic, whether this traffic originates from "organic" unpaid search listings or paid advertising listings.
DIRECT RESPONSE MARKETING
When people are looking for a product or service, the majority of them use search engines. It’s a fact no one can deny. And it now happens not only on the computer, but also on mobile phones and tablets.
SEARCH INTENT
You have the opportunity through Search Engine Marketing to target people based on their search intent. What people search for can often give you a precise indication of how close they are to completing your goal.
ONLINE VISIBILITY
The internet can be a clustered place, and anyone doing business online knows how crucial it is for people to be able to find your website. This is where Search Engine Marketing is very important.
PRECISE TARGETING
The latest stats mention over 30 billion searches performed on Google globally. Every. Single. Month. 99.9999% of these global searches probably won’t apply to you, which means you need to be precise with your targeting settings.
Lets talk about what we can build together.