Whether your business is large or small, local or national, branding is the key to distinguish it from your competitors. An effective brand strategy gives you an edge in a competitive market. It is your promise to customers. It tells them what they can expect from your products and services. And you don't have long to communicate these messages.
Your logo, colors, tagline, signage, business cards, website and advertising all communicate information about your brand to customers. By clearly defining your purpose, identity and role, we are able to reach loyal customers and add value to your business. Our designers work closely with clients to develop brands that demand attention.
How we develop your brand design
Before you start creating your design assets, you need to start from the ground up and lock in the basics of your design structure: the building blocks of your brand identity.
The building blocks you’ll want to determine before you create your design assets include:
Typography
Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.
Color Palette
Next up is color. People your potential customers included have psychological ties to different colors, and using colors strategically in your brand color palette can have a serious impact on how your brand is perceived by your audience.
Form/Shape
When it comes to your designs, you also want to think about form and shape. This subtle but effective element that can be used to reinforce the desired reaction from your customers: so, for example, a logo that is all circles and soft edges will inspire a very different reaction from a logo thats sharp and square.
Elements of brand identity
Website
Your website is one of the most representative aspects of your brand identity. Especially if you’re running an online business or a digital product, your customers will definitely check your website before deciding to do business with you. Your website is where your brand identity should come through in full force.
Product packaging
If your product is a physical one, then product packaging is key to attracting the right customers. Whether you’re thinking about the bottle of a cold-brew beverage, or the mail you’ll send to your customers who purchased clothes from your ecommerce business, don’t underestimate the value of good design in improving the experience – and driving both loyalty and repeat purchases. Packaging is an awesome opportunity for your design to shine.
Business cards
If you’re doing any sort of business development (and who isn’t), you’ll want to stock up your business cards. A well-designed card offers the chance to reinforce a positive opinion of yourself in the eyes of potential clients or customers. When it comes to business card design, keep it simple: your company logo on one side of the card and your key personal details on the other side should suffice.
Email design
Email is a great way to engage your customers and drive business. But most people are at inbox overload, so if you want to grow your business via email, you need the right design strategy to set yourself apart from the clutter. Think about the purpose of the email. Are you trying to make a personal connection? Then keep it short, sweet, and simple. Are you trying to educate? Then format it well so it’s easily readable and scannable and add a few images to make it pop. Are you trying to tell your customers about a new clothing line you launched? Make a few stunning product images the focus.
Brochure designing
The brochure is one of the best ways to present your company. There are tri-fold brochures used to advertise a new product or service that your company offers, or there are bi-fold folders that are used to present your company projects outside or inside it. There are different brochure types, and every type has a different way to be designed. The criterion adopted to design a bi-fold brochure to present your company projects for internal use would be different from the one for external use.A well designed brochure is the best way to introduce your company to your potential customers.
Logo
A logo is the graphic symbol that represents a person, company or organization. A company or group can use a 'logo' on the things that they make, like on the things they sell, on letters, and in advertisements. When a person sees the logo picture, that person knows that the thing they see the logo on came from that company. Logos can have letters and words in them. Many logos have the name of the company or group in them.
Lets talk about what we can build together.