Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.
ORM is to generate a strong, positive foundation for a company or individual. Online reputation management seeks to increase visibility, improve positive sentiment, diminish negative opinion, remove unflattering content, and increase affirmative content. In most cases, it is a combination of one or more of these factors.
The main concept behind ORM is to improve how an entity is seen by manipulating online content. This may include removal or addition of online content, promotion or repression of content, or changing the sentiment of existing content.
Today’s online reputation managers use social media monitoring, sentiment analysis, content strategy, search engine optimization (SEO), negotiation, legal tools, and public relations outreach, to achieve and manage their clients reputation goals.
Increase Sales
Many people are researching brands, services, and products online before they make the final purchase decision. Do you know what they are looking for? If not, then you are already missing out. What difference do your marketing campaigns make if you are not sure what message is being received by the people you are trying to reach?
Build Trust and Credibility
Having the trust of your clients is a major component of success. Your clients discuss their purchases with friends and when they have a problem they will most likely spread the word about their experience. The internet makes everyone a citizen journalist and you should now worry about negative content spreading like wildfire online.
Recruitment
Having professional staff is the foundation for a successful workforce. The top individuals in every industry are forever head hunted and by knowing that, they will most likely research your company and look at all the facts concerning your brand before they accept any position at your company.
Show Your Best Side
Current and potential investors, corporations, banks, and the general public are all going online to research your business before doing business with you. Look at investors as simply being consumers on a different level. These investors don’t know your company well enough and will often make decisions on the information that is available to them.
Online Insights
Gossip, speculation, and rumors have destroyed great names in the past and many businesses have lost the confidence of their target market due to this. Today it’s very common to see a celebrity or business with an associated scandal to simply vanish. Quite often this happens by an abundance of all the negative information floating around about them.
Lets talk about what we can build together.