Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
Much of the spam email we all get proclaiming 'deals' on this and that is a good example of email marketing at its worst; the mindless email barrage. At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their customers.
The Advantages of Email Marketing:
The two big advantages of email marketing are price and ease. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing. It's also extremely easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Newsletters can be sent to the email list you've built from the people who provided the necessary information on your website, for instance, providing these potential customers with news updates about your company, upcoming events and/or special offers – and, of course, reminding them that your business exists and that maybe it's time for another visit.
Economic & Cost Effective
It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of nearly nothing per message.
Personal & Customizable
In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.
Action Oriented
you can inform your followers about your upcoming or existing products or services. Bring your followers to your website by managing your tweets.
Measurable
There’s no guesswork in email marketing. When you use any email marketing software, you can track who opened your email, which links were clicked, and how many people unsubscribed.
Constantly Email Checking
Because mobile devices have become so common, people are checking their emails all the time—in line at Starbucks, during their office commute, in the waiting room at the doctor’s office, at the grocery store, everywhere.
It’s Timely
Sending customers a special offer on their birthday, or letting them know their favorite dish is half off is much more effective than simply sending them a menu.
Lets talk about what we can build together.