It is almost clear that users still prefer to click on SERP or you may say the most relevant searched links rather than to click on the Ads for their results. The importance of your website to deliver results still depends on how organically your website is displayed in search engine results. Below are the 7 best and effective ways to increase organic traffic to your website.
Reduce the technical errors of the website
You should eliminate all the technical errors of your website yourself or with the help of a professional person. There are many free websites available on the web which can give the results of broken links in your websites, plagiarism, sitemap errors, absence of crawl and similar tools of search engines in your websites. You can easily identify and fix such small problems in your website.
Develop a strategy for your website
Your website should focus on a particular segment or sector only. All your strategies should focus on how data relevancy can be made to prove the objective of your website. SERP factors can be implemented in the website. Insert google analytics in your website and check all the parameters of your website. Check where the traffic is coming from and is the same applicable to you. Plan to write good content for your website and work on how the end user benefits more out of it. Don't ever mix different types of business into one website. That will make search engine crawls to run away from your websites as the content will create only confusion.
Eg- A website which has a domain name of real estate and have the content of manufacturing will spoil all the work
of your developer and you won't get any organic traffic to your website.
Mobile Site
Nowadays more than 60 percent of the users access websites through their cell phones. Imagine your website not appearing good enough on various mobile screens. Users will stay for a very short span on your website resulting in dropping down the ranking of your website. Here important is creating a parallel mobile website and making it more interactive and user friendly.
URL Optimization
You have an option to complement the url with keywords. The user of the website is more understood and can be studied more. The process of doing this involves limiting longer links as restricted by SERP, the use of hyphens over underscores and taking information of the spam indicators well. Optimized urls look more attractive and hence the user will be more interested in clicking them and visiting your website.
Regular Contents
This is most important thing apart from all the points discussed above. You should write new content on regular basis and keep updating your website. New content also mean replacing the old ones with new and updated information. This will give the boost to search engine algorithms and you can expect a good rise in your traffic. Make sure you add new content with new and more specific keywords. Keywords will play a major role in promoting your content on the web. Content not only mean blogs always, but it means to write or update about your services, success stories, client testimonials, profile, etc.
Promoting your website links on social media
Social Media are the perfect platforms where you can get easily get relevant traffic to your website. In social media you have an option of joining a certain group or forum. Join the group as per the user interest and share relevant content on the group. If your content is good enough and valuable to the users, it will be automatically liked and shared on the social media. This can bring a good amount of relevant and user specific traffic to your website. It's just like free advertising.
Email Marketing
This method is being used since many years and still is a hit amongst the marketers. Make a subscriber list and take the permission to send them valuable content or newsletter in their inbox. This method can bring good amount of organic traffic to your website as only interested people will actually click and search for more.
Apart from the above 7 points you can also bring organic traffic through sending links in social media messengers, online press releases, analysing your competition, good quality inbound and outbound links to your website.